Banks Comparison with Fun

Finally, similar to the previous project, this one also is a marketing project, it's a part of the course "Competitive Brand Analysis" , it was an individual project, each student was given two random brands and asked to make a comparison about everything possible.

I was given "Ziraat Bank" and "QNB Finansbank" which are two famous banks in Turkey. I started with the introductory information of both banks, such as the date of establishment, the number of branches previously and now, with the increment percentage, shareholders, the headquarters, CEO, number of employees, foreign services, and other things.

In the second part of the project, I compared things such as SWOT analysis, target groups, brand positionings, market shares, product portfolios, logos, slogans, mascots. Moreover, I did a comparison in the promotional activities such as social media accounts, sponsorships, discounts campaigns.

In the third part, I compared the financial reports which can be found easily on the internet, it contains many terms only accountants or people who know finance can understand, such as total assets, GDP growth, cash loans, deposits, balance sheet, liabilities, lending, funding, and many more.

Finally, I shared an Instagram story to see my friends' opinions in both banks, I took notes, then explained my opinion in both banks. In short, I think that Ziraat Bank is distinguished by its services. On the other hand, QNB Finansbank is characterized by good handling and understanding their clients. If I must choose one, I will go with Ziraat Bank, I care more about the services and I don’t believe I will deal with the employees much.

I believe that marketing courses are so much valuable, even for software engineers, I enjoyed this project and the previous one so much and learned a lot from them.